Cadillac F1 Team Signs Memento Exclusives Deal 

Cadillac's arrival on the Formula 1 grid marks the first new team entry in a decade, and the Fédération Internationale de l'Automobile (FIA) newcomer is already building its commercial identity off the track. Memento Exclusives, the motorsport memorabilia specialist behind official Show Cars and simulators across the F1 paddock, has signed a new multi-year licensing agreement with the team, giving fans access to a full range of officially licensed products tied to Cadillac's debut season.

A Show Car Built for the Spotlight

The centerpiece of the agreement is the official Cadillac F1 Team Show Car, a recreation of the Mario Andretti Cadillac (MAC-26). The car is being built with genuine carbon fiber components, official Pirelli tires, functional steering, and fully movable wheels, along with a rear lighting system, a heat-treated exhaust, an authentic halo, and a camlock mechanism for secure display and transport between venues.

Rather than sitting in storage between races, the MAC-26 replica is set for a busy public schedule. It will appear at activations around the world, including Times Square, and will be part of the team's launch presence during Super Bowl LX, putting Cadillac's F1 project in front of an audience well beyond the sport's existing fan base.

The official Cadillac F1 Team Show Car forms the centrepiece of Memento Exclusives' new multi-year licensing partnership, bringing the team's debut-season identity to fans worldwide. 

Simulators and a Pit Stop Rig for 2026

Beyond the Show Car, Memento Exclusives and Cadillac F1 Team will produce a 2026 Motion Simulator and a Pit-Stop Rig, both finished in the team's debut season livery.

The Motion Simulator is built from the team's own technical drawings, replicating the steering wheel, pedals, and seating position of the real car. It's designed as the closest thing to competing alongside drivers Checo Perez and Valtteri Bottas, short of racing for the team itself.

The Pit-Stop Rig takes a different approach to fan engagement. Built around the front half of a Show Car, it lets fans attempt a tire change against the clock, the same discipline pit crews are judged on every race weekend.

Collectible Pieces of a New Team's History

The licensing program also extends into smaller, display-ready items. Memento Exclusives will produce replica car parts,s including steering wheels, wheel rims, nose cones, and front wings, giving collectors an entry point into the Cadillac F1 story that doesn't require a full-size Show Car.

Barry Gough, founder and chief executive officer of Memento Exclusives, said the collaboration comes at a significant point in the team's history: "This is an incredibly exciting moment, and to offer fans access to premium products in its debut season design is truly special." Gough pointed to the expanded simulator range, the limited-edition Show Cars, and the new Pit Stop Rig, all in MAC-26 livery, as evidence of how far the offering has grown.

Tyler Epp, global head of commercial strategy at Memento Exclusives, framed the deal around fan access:

"This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences."

A Track Record Built on Red Bull

Cadillac isn't the first team to hand its identity to Memento Exclusives, and that history is part of why the new deal carries weight. The company built its reputation with Oracle Red Bull Racing, producing a motion simulator based on the RB18 chassis priced up to roughly £100,000, followed a year later by a second-generation version built on the RB19 using the same materials and construction processes as the real car. The partnership also extended into full-size Show Cars, including a limited run of ten RB20 replicas across three liveries, alongside scale models and replica bodywork. The range and price points of that program, from sub-£100 collectibles to six-figure simulators, show the kind of commercial infrastructure Cadillac is now plugging into.

Oracle Red Bull Racing Show Cars flank an official Red Bull F1 motion simulator, part of Memento Exclusives' premium portfolio of licensed Formula 1 experiences and collectibles.

Part of a Wider Commercial Push

The agreement lands in a busy stretch of off-track activity across the F1 grid. The same week the Cadillac deal was announced, Aston Martin confirmed cybersecurity firm Zscaler as a new global partner, with branding set to appear on the AMR26 car and drivers' overalls at the Austrian Grand Prix. Memento Exclusives already works with Aston Martin too, having extended its own licensing agreement with the team in mid-April.

Cadillac has been building out its commercial infrastructure alongside its on-track program. The team named Excel Sports Management as its exclusive agency of record for commercial sales and strategy that same month, a sign that the Memento Exclusives partnership is one piece of a broader push to establish Cadillac's presence off the grid as quickly as it has arrived on it.

On track, results have been harder to come by. Cadillac currently sits 11th and last in the 2026 constructors' standings, a reminder that the team is still in its first season finding its footing against grid veterans. The licensing program gives fans a way to buy into the project regardless of where the car finishes on a given Sunday.

Three official Formula 1 Show Cars produced by Memento Exclusives for Aston Martin Aramco, Oracle Red Bull Racing and Williams Racing, demonstrating the company's established role in the sport's licensed memorabilia market. 

Building a Team's Identity From the Ground Up

For a team with no prior F1 history to draw on, licensed products carry a different weight than they do for an established outfit. Every Show Car appearance, simulator sale, and replica part sold becomes part of how Cadillac introduces itself to a global audience that, in many cases, is discovering the team for the first time. The partnership with Memento Exclusives gives that introduction a physical, ownable form, from a Times Square unveiling to a steering wheel on a fan's shelf.